Understanding NDR in Ecommerce: What It Is, Why It Matters, and How Fship Fixes It
In India’s fast-growing eCommerce landscape, delivery issues are no longer minor setbacks—they directly impact business growth, customer satisfaction, and profitability. One of the most critical pain points faced by sellers today is the Non-Delivery Report (NDR). If left unaddressed, it leads to Return-to-Origin (RTO), which adds to cost, disrupts inventory flow, and damages customer trust.