In the post-purchase era, keeping shoppers informed matters more than ever. Research shows that poor communication leads to frustration and fewer repeat purchases—but proactive updates can dramatically shift that trend.
WhatsApp is not just convenient—it’s deeply personal. With billions using it daily, it offers a near-immediate communication channel that feels familiar and trustworthy.
Five Key Order Milestones to Notify via Fship + WhatsApp
Here are the critical status touchpoints your customers want updates on:
- Order Received – “We’ve got it! Your order is being prepared.”
- Packed & Forwarded – “Your package is now on its way to the courier.”
- On the Move – “It’s in transit—track the journey.”
- Delayed or Blocked – “Heads up: there’s a delay. Here’s what’s happening.”
- Delivery En Route – “Almost there! Expect delivery soon.”
- Order Delivered – “It’s been delivered! Thanks for choosing us.”
Step-by-Step: Using WhatsApp Messaging with Fship
a) Simply Activate You WhatsApp via Fship Dashboard
Fship makes it effortless: log in to your dashboard and turn WhatsApp order notifications on or off anytime. No third-party setup needed—Fship lets you manage WhatsApp notifications right from your dashboard in one click.
b) Automate Triggered Messages
Configure Fship to trigger notifications automatically at each milestone—no manual sending required. Use API calls or webhook flows to tie order events to WhatsApp messaging.
c) Deliver the Updates
Fship handles pushing each update via WhatsApp Notifications—instantly informing customers when status updates happen.
Five Strategic Benefits of Fship’s WhatsApp Notifications
- Lightning-Fast Reads: WhatsApp messages reach customers almost instantly, with much higher open and engagement rates than emails or SMS.
- Seamless Onboarding
- Fully Automated: Once set up, Fship automates updates from order placement to delivery—completely eliminating manual intervention.
- Customer Experience Focused: Notifications can include contextual upsell prompts (“Check out complementary items”) or feedback requests to deepen engagement.
Best Practices to Maximise Engagement via Order Updates
- Enable Two-Way Chat: Encourage customers to reply if they have delivery questions. Whether through a human agent or chatbot, responsiveness builds trust.
- Include Tracking Links: Let customers click through to a tracking page, perhaps with related product suggestions or support options.
- Ask for Feedback Post-Delivery: A simple rating or quick reply helps you monitor carrier performance and satisfaction.
- Mirror for Returns/Exchanges: Apply the same notification logic to returns—pickup scheduled, return in transit, refund complete—to close the communication loop.
- Use Rich Media: Bring updates to life with images, short video clips of the product, or even animated status trackers.
How Fship Makes Every Notification Count?
Fship is more than a shipping platform—it supports seamless WhatsApp order notifications alongside powerful logistics features:
- Complements Your Systems: Syncs smoothly with your order backend, tracking iterations, and aligns carrier notifications.
- Configurable Alerts: Choose which milestones warrant a WhatsApp message—or opt users in/out of updates.
In today’s eCommerce environment, post-purchase communication is a competitive advantage—and WhatsApp notifications deliver the clarity and personalization that modern shoppers expect.
With Fship powering your delivery workflows, you gain a frictionless, automated way to keep customers informed at every stage—improving satisfaction and boosting loyalty.
Ready to give your customers real-time WhatsApp updates?
Sign up with Fship today and start sending automated order notifications—seamlessly managed right from your dashboard. Click here to sign up for free.