COD vs Prepaid Orders: Cost, Delivery Risk and Cash Flow for Ecommerce Sellers

For ecommerce sellers, choosing between cash on delivery (COD) and prepaid orders affects more than how customers pay. It can influence shipping costs, return-to-origin (RTO) expenses, delivery success and cash flow. COD lets customers pay when their order arrives, while prepaid orders are paid for before dispatch. COD can appeal to customers who prefer paying