Every click, every scroll, every second your customer interacts with your brand — it all counts. So why let the connection break after checkout? A branded tracking page ensures your brand remains at the forefront even after the order is placed. It’s more than just tracking — it’s about owning the post-purchase experience, building trust, and creating a new touchpoint to drive loyalty.
What is a Branded Tracking Page?
A branded tracking page is a custom-designed tracking experience that reflects your brand identity while offering real-time shipment updates. Instead of redirecting customers to third-party courier sites, they stay on your domain and interact with your brand at every step of the delivery journey.
Key Features of a Branded Tracking Page
To make the most of a branded tracking page, these are the core features you should focus on:
1. Real-Time Order Status
Customers want transparency. With a live tracking timeline and order status updates (like in transit, out for delivery, delivered, or RTO), your branded tracking page eliminates WISMO (“Where is my order?”) queries and increases trust.
2. Brand Identity Elements
Make it truly yours with:
- Your brand, your identity
- Use your own logo to make it truly yours
- Use your banner, make it even more memorable
This ensures every customer touchpoint strengthens your brand recall.
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3. Personalized Order Details
A great branded tracking page displays:
- Order summary
- Tracking ID
- Customer name
- Shipping and billing addresses
These help users feel informed and confident.
4. Marketing Opportunities
Transform your tracking page into a revenue driver by:
- Showcasing bestselling products
- Adding your Youtube Videos
5. Delivery Partner & ETA
Mention the courier name, provide their tracking link (if needed), and show estimated delivery date/time. Your branded tracking page becomes a source of clarity and reduces frustration.
6. Mobile-Responsive Design
Over 70% of ecommerce customers track orders on mobile. Your branded tracking page should:
- Load fast
- Be easy to navigate on all screen sizes
7. Support & Feedback
A good tracking page doesn’t just show delivery updates—it also creates space for the customer to connect and share their experience. Here’s what to include:
- Feedback Section:
Allow customers to rate their product and delivery experience directly on the tracking page. This helps gather insights and improve service quality. - Customer Support Details:
Always display clear contact information:
- Support Email – So customers know where to write for help.
- Phone Number – For those who prefer direct communication.
Benefits of a Branded Tracking Page
Still wondering why you need one? Here’s how a branded tracking page impacts your business:
- Builds brand loyalty by providing a consistent customer experience
- Increases repeat sales through cross-sells and promotions
- Boosts customer satisfaction with transparency and trust
Why Fship’s Branded Tracking Page Stands Out?
At Fship, we offer a customizable branded tracking experience tailored to ecommerce brands. Our clients have seen reduced WISMO queries and improved customer retention.
Features include:
- White-labeled tracking URLs
- Custom logos and brand elements
- Remarket your bestselling productsC
- Live courier status and performance metrics
- Integration with order management and support tools
Your customer’s experience doesn’t end at checkout. A branded tracking ensures your brand remains visible and valuable throughout the delivery process. It’s a powerful tool to create lasting impressions, reduce support burden, and increase post-purchase engagement.
Switch to a branded tracking page today and own every moment. Sign up with
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